BERTO FOR CATERINA MORO: #INTERVIEW
Can you recall the exact moment when you decided to become a fashion designer?

Yes, I remember it perfectly. I was at a friend's place and his father, a jewelry designer for a famous brand, left her a beautiful picture that she was showing me, made with applications of costume jewelry. Suddenly I felt a shiver, and a light bulb lit up inside me: I understood that this was the most beautiful job in the world, and that I wanted to do it too.
I had already decided that my SS 2019 would have featured pleated denim, treating streetwear fabric as a high fashion fabric [...] I discovered your beautiful company, your certified denim and the existence of the Berto project For Young Talents... you have conquered me!
What was your first project?

I started selling my first clothes on Etsy and trying to test the audience feedback. My first official project, and the one that I will always keep in my heart, has been the demi-couture capsule that I created as a final work of the High Fashion Master of the Academy of Costume and Fashion in Rome and that has been featured during the Fashion Graduation in Milan. I think the thrill of the first catwalk is something you never forget!

Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?

I work in a very instinctive way even if I periodically promise myself to become more systematic - and I never manage to do so. In my chaos, however, there is a certain order: I always have a notebook with me in which I write down all the ideas that come to me, even if apparently they do not make sense. A folder on my mobile helps me to collect shots of everything that strikes me. When I have to draw a collection, I take a few days to fish in this chaos and... suddenly things become clear and I realize that there is often a red thread! Of course, the creation of a collection then has a more analytical part, but that comes later.

What did you think when you were contacted by Berto first?

Giving a noble aspect to everyday clothing, adding poetry to everyday life, is one of the basic ideas I work on. I had already decided that my SS 2019 collection would have featured pleated denim, treating streetwear fabric as a high fashion fabric and playing on contrasts. In order to realize my project I needed a light denim with an important component of polyester inside, that could withstand the pleating. I did some research and I discovered your beautiful company. When I discovered that denim was certified and the existence of the Berto For Young Talents project... you have won me over!

Which Berto’s fabrics have you been working with for your project/collection?

The fabric that I used the most in this collection is the Prince Blu 85, which proved to be an excellent ally in the creation of pleated half-skirts. For some skirts, such as the sheath dress, I also used Agate Shade to obtain a softer result. Finally, for the trousers, the trench coat, the chemisier and some blouses I used the Berlin Blue and the Berlin 45: the linen blend of this fabric gave an excellent yield on this kind of Spring/Summer collection, and helped me to get my goal, giving denim that vaguely couture flavor that I was looking for.

“Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?

I totally agree. As fashion professionals, we have a moral obligation to prevent our industry from destroying the planet. I believe that sustainability is one of the major challenges that the future will present to our sector, and it is thanks to the existence of companies like yours that this objective becomes concretely feasible. Then you can be minimalist or not in terms of style - I am enough, I like clean lines that allow you to focus on detail - but that's another story.

Is there anything you'd like to do that you haven't done yet?

Yes. My own fashion show in Paris! They say that to get something you have to focus on it. So a few months ago at the Charles de Gaulle airport I bought a glass ball with the Eiffel tower inside, which is now on my desk, to remember me all of this!

www.caterinamoro.it