BERTO FOR INDETAIL: #INTERVIEW
Can you recall the exact moment when you decided to become a fashion designer?

I don’t remember the exact moment. Personally, I think it was a natural evolution of my interests and of my indole that has led me to form myself in this area. As a child, in fact, I was attracted to fabric and spent time watching people, both how they dressed and the details of their clothes. I started sewing alone and then, in my free time, attending my aunt's tailoring studio to refine the technique. Then I studied industrial design and finally fashion design.
I think this project is a brilliant intuition because it is the opportunity for emerging brands not to stop because of the famous "production minimal” and to be able to start without the hand brake pulled.
What was your first project?

My first design is a reversible gown-suit. I took care of the whole iter, from its design to the tailoring pack. I like to put it in the list of projects because it was really one of my first ideas to take shape. An emotional bond and a pleasant reminder of when I was attending Aunt Giuliana's tailoring to learn this craft. This mental and manual approach is still an integral part of my modus operandi: I work closely with my model designer personally sewing all the first models. This allows me to study and work better on fit to make the garment as comfortable as possible and in line with what my vision is.

Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?

With the tight timeline of fashion it would be better to schedule every single step, both in the short and medium to long term. I am trying to align and manage the time better, which is essentially the most precious asset that exists. I would like to say that I can distinguish every single step but, being alone, I often find myself managing multiple situations at the same time. Ideas arise from personal re-elaboration and a series of connections of all those external hints that I personally master or collect physically. I often take notes on paper of ideas or intuitions that are later resumed to be reworked.

What did you think when you have been contacted by Berto first?

Actually I’ve been the one contacting Berto. I had the pleasure of meeting Arianna, the project manager during a "social table dinner" organized by Nomi's Momi Restaurant (in Vicenza’s outbound). The social table dinner is born with the intent of gathering people who do not necessarily know about each other to discuss during dinner on various topics related to a thread. On that occasion a friend introduced her capsule collection in collaboration with Berto and so I became acquainted with "Berto4YoungTalent". I think this project is a brilliant intuition because it is the opportunity for emerging brands not to stop because of the famous "production minimal” and to be able to start without the hand brake pulled. I wish there were more companies like this!

Which Berto’s fabrics have you been working with for your project/collection?

I put denim in a collection for the first time. For next summer I used the GLOBE SKY 8 for the blazer, two different types of trousers, long skirt and vest. I used the Bonsai too, for an asymmetric shirt I introduced in both long sleeves and sleeveless versions.

What's the most meaningful part about this project in your opinion? What have you been able to achieve thanks to this program?

As I said before it is a real and concrete opportunity. You have the chance to work with quality fabrics without being blocked by the obstacles of production minimal which is a real boost for emerging brands.

“Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?

I am very much concerned, both with InDetail's aesthetics and design and with my private life. I was lucky enough to grow in a family sensitive to the environmental issue and the importance of nature itself so since I was little I was educated to "respect". I think reducing the impact on the environment should become the priority of every reality. We are at a time when we must act and we can no longer postpone. In my little activity I try to propose high quality and durable garments over time; I try to keep myself informed, for example I have recently took part to Out Of Fashion, a fashionable awareness course promoted by the Milanese Connecting Cultures Association where I had the chance to confront myself with industry experts such as Mr. Mauro Rossetti of the Textile and Health Association, engineer Claudio Tonin of the ISMAC (Istituto delle Macromolecole UOS of Biella), the MEIDEA study regarding the world of denim and many others. I seek, in essence, to collaborate with companies aligned with my thinking. And anyway it’s still a long road for me!

Is there anything you'd like to do that you haven't done yet?

I have such a long list!

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