I am a big fan of artisanal “couture” denim, it’s extremely exciting to be recognized as a talent by a company like Berto.
What was your first project?
My first fashion related project was my fashion blog called “Wild Young Heart”. It was during the boom of blogging in the whole world, but for Russia it was relatively new, so it was easier to stand out. I used to create awkward dresses for myself and then I would take pictures of myself and post. I have warm memories of that time.
Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?
I would say I usually work instinctively, during the year some images come to my head that I arrange and keep for future collections. I always see a certain mood for 2 collections ahead. You won’t find images of textures, nature, architecture, anything like this on my mood boards. Its more about the concepts of clothes themselves, like making a feminine gown of most rigid utilitarian denim - I like twisting concepts.
What did you think when you have been contacted by Berto first?
I am a big fan of artisanal “couture” denim, it’s extremely exciting to be recognized as a talent by a company like Berto. So I was pretty honored to be offered being part of the team.
Which Berto’s fabrics have you been working with for your project/collection?
So far I’ve been using Berto’s black 12,5 oz denim for creating my Irregular Pleated Stitched skirt from FW’17-18 collection and have plans to expand the choice into bull denims and indigo rigid ones for upcoming season to create more elegant elevated pieces.
What's the most meaningful part about this project in your opinion? What have you been able to achieve thanks to this program?
Its very hard to get support for an emerging designer nowadays due to lack of options and big competition. So it feels like having a big artisan company like Berto backing you in promotion and production is a great stem in order to progress organically in fashion industry. Special discounts and no MOQ is best present any young designer can hope for!
“Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?
Indeed! I feel like not over saturating and over producing is a key for upcoming designers. I see no point in producing another white t-shirt or another pair of jeans, when there are other designers and brands that can do it better then you. So why not create something unique instead? I myself only produce on demand and in small quantities, something that can be harder to find on the commercial market.
Is there anything you'd like to do that you haven't done yet?
I’d like to travel to Australia to hug a koala.
