Can you recall the exact moment when you decided to become a fashion designer?

As architects, we have always imagined the study of design as looking beyond, to solve a problem, so our passion for every form of design has brought us to fashion, seen as an overcoming of seasonal fashions, of constraints in sizes or trend analysis. Here's what made us think about as fashion designers and not stylists.


What was your first project?

We started by studying the forms of a natural phenomenon called “Calanco”, a long, thin and deep furrow resulting from the erosion of the waters, which is typical of clay soils. So we studied its shapes, bringing their concept in a series of outerwear, following the veins accentuated by the human body, therefore modular design on the human body. We did it using organic fabrics, in that case they were wool. We started our journey in sustainable fashion, getting closer to all those natural, certified, organic fabrics or those coming from regeneration processes.


Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?

The creative phase is closely linked to logic and design. There is no creativity for us without logic, every single step is designed in a precise order to develop a garment that is modular, designed to support and harmonize the shapes of the human body.


What did you think when you have been contacted by Berto first?

We are really happy to collaborate with a company such as Berto, which contributes with sincerity and dedication to the cause of environmental sustainability in the textile world.


Which Berto’s fabrics have you been working with for your project/collection?

We used RECOVER BROKEN 45


What's the most meaningful part about this project in your opinion? What have you been able to achieve thanks to this program? 

PINA is a small business with a focus on circular fashion. Berto has given us the opportunity to include in our production a fabric such as Denim, which normally represents one of the most polluting fabrics. On the contrary Denim becomes with Berto an example of environmental sustainability and elegance, giving us the opportunity to develop a line consistent with our standards of transparency and simplicity.


Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?

We are sure that reducing and simplyfing the steps of the production can be fundamental to reduce the waste generated, but also in the consumption of energy and tools that can therefore generate pollution, always respecting the human factor which for PINA is a priority .


Is there anything you'd like to do that you haven't done yet?

Our goal, our dream, is to create a "factory of values", to be able to generate a system that gives the opportunity to make everyone grow in a fair, healthy, sustainable way. Our mission is aimed at realizing a process in which development, ethics and respect for the environment move together pursuing the same objectives, with the sole purpose of social, cultural and economic progress, not of the individual but of the community, through everyone's work and attention. Always pursuing beauty and simplicity.


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