SKY AND PURE.
For SS18 Heritage collection Berto has opened the archives of Denim, leading a frantic search for that true blue that made history. The company has developed two new dyes, recalibrating the whole dyeing process, enabling the attainment of intense casts that are still easy to wash. These dyes, SKY and PURE, need a lower number of dyeing vats which in turn means savings for the company on chemical agents, water and electric energy.

These new “Blue” have become a challenge for the brand, a path to the rediscovery of the product's authenticity.
These new “Blue” have become a challenge for the brand, a path to the rediscovery of the product's authenticity.
SKY is a very clear and brilliant blue that makes us think right away at the very first pair of jeans in our closets.

PURE is a dye designed to get different types of quick and effective washes.

This dye has been studied trying to emphasize even more Berto’s commitment to eco-sustainability. It’s a more sustainable cast, with less environmental impact. Specifically, in the process of dyeing it requires less chemicals, less processing tanks, and less water and electricity. In the washing phase, even laundries benefit from this cast: despite being a very rich color, it washes and fade fast and this brings a 360° saving: water, energy, chemicals and time.